Frau shoes is an established Italian brand which has had a respectable presence in the USA, but they had recently launched a store in Sydney, Australia and were looking to leverage on the power of e-commerce to make the brand more readily available across the entire USA & Australia and reach out to customers beyond the physical stores. With an established respectable name, the challenge was to have e-commerce implementation without losing the aesthetics of the creative process which Frau follows to continuously provide top of the line fashionable footwear to their clients.
Understand the product & Think Global
putting in a full blown effort to understand the brand values and the product ideology thoroughly was our key to come up with a simple yet effective design which provides all the essential details to the customers without making it too cluttered or deprived of look and feel or information.
Assess the e-commerce strategy
Introducing the new designs to the existing US customers and still keeping their tastes into consideration as well as providing a design which would reach out to the potential Australian customers was well thought out and executed. Attention was paid to each minute detail in order to have the right place holders for highlighted categories and products.
The result was an optimum mix of fashionable look & feel for the website well complemented with ease of user and efficient showcase for all the products. We conceptualised and provided a sleek and elegant design to seamlessly fit into the Shopify solution and customizations were done to tweak the site user experience further.